Social Media Strategy Development
Strategy Development
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The PR Agency that specialises in public relations for your digital/online space.
The online space can sometimes be overwhelming and confusing, from managing google business to writing for different platforms. This is why we are happy to tailor services to suit your needs and goals.
"In the age of social media, public relations is more important than ever to shape and manage your brand's reputation." ~ Sir Richard Branson
Media releases, issues & crisis management plans, media consultancy, and brand management.
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We want you to look your best while being as authentic as possible.
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Support with electronic direct mail (EDM's), social media photography workshops, coaching & more.
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More plans are available, including a 'Build-Your-Own' plan. Contact us for more information.
New product alert! Do you want monthly content, but are happy to manage your social media accounts yourself? Drum roll please... Introducing our newest product, the takeaway bag, aka. The Doggie Bag! The Doggie Bag is ideal for those only after curated posts for the month. Content is optional! No management and no sharing of social media access. You will get various images and graphics and a suggested calendar plan to post. Easy, simple and ready for you to manage. T&Cs; the option of optional content is AI-created content and payment for the plan is upfront in advance, with a minimum of a 3-month commitment. Changes (including pricing) to this plan align with environmental changes, i.e. inflation and/or changes to social media trends & more. A once-off start-up fee includes the strategy development session for a more tailored plan and a discounted photography session.
We understand that not everyone has the time to manage social media for their business. And that's where we come in. Our social media management includes a holistic public relations focus for your digital footprint. We start with a social media strategy session (now a pre-requisite); this streamlines your efforts and avoids waste (environmentally, emotionally, and financially). Then we create a calendar and content together; once this is established, we arrange the images and videos, cleverly craft the copy, and schedule and monitor your posts. Each month we also conduct analytics and share these successes with you. T&Cs; Plans have initial account start-up fees, etc., including a strategy development session, photography session, social media account start-up, or management modification fees to be settled before the commencement of scheduling. Plans can be modified with appropriate notice. All plans have a min 3-month commitment. Additional T&Cs can be added at notice. Plan components and pricing can change occasionally to reflect current trends, inflation etc.
Photography and videography are versatile mediums that can be used for various purposes. From advertising and marketing to journalism and storytelling, they offer a powerful way to communicate ideas, evoke emotions, and convey information visually. Our photography sessions not only include us saying 'chin up, shoulders back...' they have three folders of images ready for your online use, such as priority one photos (our favourites), seconds (these images are just as amazing), and lasts (where these images are too good to delete and not have you use them to their advantage). The photos are available via an electronic folder or a flash drive. You will also receive a handy glossy magazine showcasing your best images to either boast or refer back to. Our videography sessions are tailored around what the use is for. For example, short, fun casual videos for reels to semi-professional videos for advertising, education, marketing etc. If your requirements are outside of our scope, chances are we will know someone that can help. Contact us today to discuss your needs and tailor something for you.
Our tailor-made workshops are designed to meet the ever-changing demands of the online space. We have carefully curated various topics in these sessions to help you establish a PR-focused digital footprint. Here are just some additional topics that we can discuss in the sessions: Strategy development: where we create a PR strategy that aligns with your brand's vision and goals. We'll cover topics such as identifying your target audience, defining your key messages, and setting measurable objectives. Content creation: Discover the secrets to creating engaging and shareable content that resonates with your audience. We'll share tips on how to write compelling headlines, craft persuasive copy, and select the right visuals for your posts. Photography and videography tips and tools: Learn how to create professional-looking photos and videos that capture your audience's attention. We'll cover topics such as lighting, composition, and editing tools to help you take your content to the next level. The safe use of artificial intelligence (aka. AI): Understand how AI is transforming the PR industry and learn how to harness its power to improve your campaigns. We'll discuss the ethical considerations around AI and how to use it safely and responsibly. Social media ethics: Understand the importance of ethical behaviour on social media and learn how to navigate tricky situations such as negative comments or online backlash. We'll give you practical tips on gracefully and professionally handling these situations. What to do if things don't go as expected: Despite our best efforts, sometimes things don't go according to plan. This session will equip you with some handy tips on pivoting your strategy, handling crises, and returning from setbacks. We are confident that these sessions will provide you with valuable insights and practical tips that you can apply to your online PR strategy immediately.
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Biggest organic reach
Accounts managed
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