Logo OPR e1679649735692

The PR Agency that specialises in public relations for your digital/online space.


Postal Address:
PO Box 2094, Spreyton TAS 7310

We curate cleverly crafted content around your strategic plan, then schedule, manage, and more.

Digital Strategy

Strategy & research form the foundation of informed decision-making.

We curate cleverly crafted content around your strategic plan, then schedule, manage, and more.

Crafted Content

Tailored and cleverly crafted content aligned with public relations principles.

We curate cleverly crafted content around your strategic plan, then schedule, manage, and more.

Positive Goodwill

Community engagement builds positive goodwill & enhances brand credibility.


Creating innovative digital media content since 2017!

We've been assisting Australian businesses in enhancing their online presence across diverse sectors, including agriculture, horticulture, transport, local council, retail, tourism, hospitality, and service industries since 2017.

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Our mission is to help our clients effectively communicate their message and build strong relationships with their target audience through strategic and innovative digital public relations strategies.

    Our vision is to remain the premier public relations agency known for our expertise, innovation, and outstanding results. Our goal is to help our clients succeed in the digital world and to be recognised as the driving force behind their success.


      Most viewed reel


      Biggest organic reach


      Accounts managed


      Biggest increase in Followers

      Client success

      Clients' achievements are a product of creativity and organic persistence.

      Social Media Strategy Development

      Strategic planning created around business and PR principles.

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      Public Relations

      Media releases, issues & crisis management plans, media consultancy, and brand management.

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      Photography & Videography

      We want you to look your best while being as authentic as possible.

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      Consultancy, Coaching & Support

      Digital Media Support, Social Media Photography Workshops & more.

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      It's our objective to have you looking the best you can online whilst being your authentic self.


      What our happy clients say

      A few facts...​

      What is PR?
      PR is short for Public Relations.

      But what actually is PR?
      PR, is basically about your ongoing relationship with your public.
      What’s the difference between Marketing & PR?
      Simply, marketing is about promoting & selling a product, while PR focuses on your overall positive relationship with your stakeholders.

      Who is Online PR?

      Communication and Public Relations Australia (CPRA) member Deborah Wallace is the creative brains of Online PR; she has tertiary qualifications in photography, public relations, business and physical sciences and is now once again a local to Northwest Tasmania after being away on the ‘big island’ for some time. She is passionate about Tasmanian produce, fresh food, air & water and advocates cold water therapy by swimming (dunks, more to the point) at the Devonport Bluff all year round. She believes in businesses supporting businesses- the success of your business community reflects each other’s support for one another.

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